Artal Smart Agriculture will soon launch a powerful advertising campaign in radio media.
On the one hand, from April 3 to May 29, it will launch a campaign in the Agropopular program, of the COPE chain, to promote the PRIMTAL range of immunological activators, developed in collaboration with the Jaume I University of Castellón. These solutions are based on Plant Immunotherapy, a concept coined by the biotechnology company that includes products that stimulate the immune system of plants in stressful situations. This campaign can be heard on radio stations in Murcia, Huelva, Seville, Cádiz, Almería, Cáceres and Badajoz.
On the air since 1984, Agropopular is the pioneer program in Spain on agricultural information. Presented by César Lumbreras, it is broadcast on Saturdays from 8:30 to 10 and brings together more than a million listeners each week.
On the other hand, Artal Smart Agriculture will sponsor during the next quarter La Llavor, the benchmark agricultural information program in the Valencian Community, presented by Juan Magraner and which is broadcast on Cadena SER on Saturdays at 7:30 a.m. morning.
With these actions, the company links its brand to two important radio programs dedicated to agricultural information and which are followed by a large number of farmers and agricultural advisers, which will reinforce the notoriety of the Valencian company founded in 1895, a pioneer in the field of plant nutrition and that in recent years has taken a great leap with the launch of innovative immunological activators and physiological inducers.